Trust & editorial standards

Verification process

Before a business appears on findme.hair, we cross-reference it against Google Business Profile, TrueLocal, and Yellow Pages. The verification confirms three things: the business exists at the address claimed, it is currently trading, and it is genuinely a hair salon or barber. Beauty salons, nail bars, lash studios, and day spas are excluded at this stage — even if they offer hair services as a sideline.

Ranking transparency

Default ranking on every directory page is editorial — Google rating multiplied by review count, with verification-flag adjustments. Featured (paid) listings are clearly marked at the top of category pages. We do not adjust rankings based on advertiser status. We do not delete negative reviews on behalf of salons.

Data refresh cadence

• Google rating + review count: weekly automated refresh
• Opening hours: weekly automated refresh from Google Business Profile
• Salon-claimed details (photos, custom descriptions, booking links): real-time
• Verification flags (status, walk-ins, mobile, specialties): updated when salon owners claim listings or when verification drift is detected

Editorial guides

Editorial guides on findme.hair are written by the findme.hair editorial team and refreshed yearly with current Australian pricing data. Each guide is dated and the publication date is exposed via Article schema. We don’t accept sponsored content in editorial guides.

Reporting an issue

If a listing is incorrect, out of date, or has been duplicated, salon owners can claim and update via findme.hair/claim. Customers and journalists with corrections can reach the editorial team via the contact link in the footer.