Virtue Hair co

About Virtue Hair co

Virtue Hair Co has built a loyal following since 2010 as Underwood's trusted colour specialist salon, serving the broader Gold Coast and Brisbane communities. Led by Shelley, an artist-level stylist whom clients describe as truly exceptional, this boutique salon specialises in transformative colour work with particular expertise in blonde hair treatments. The salon's comprehensive service menu spans colour and treatments that infuse rich, diverse tones throughout your hair, precision blowdrys and styling for occasion-ready looks, and expert cuts ranging from fresh signature styles to bold statement pieces. Beyond hair, they offer beauty services including eyebrow sculpting, tinting, and lash treatments for effortlessly polished results. What sets Virtue Hair Co apart is Shelley's meticulous approach to listening and understanding each client's vision. Long-term clients consistently praise her eye for style and fashion, noting how she maintains hair health while delivering stunning results. Many express feeling more confident and trusting than they've ever felt with a hairdresser, with blonde specialists particularly appreciating her skill in achieving healthy, vibrant colour. The salon's signature 45-minute express blowdry service caters to busy schedules, while their transformative colour work attracts those seeking dramatic changes. Client testimonials consistently highlight the personalised attention and artistic expertise that keeps them returning year after year.

Opening hours