EdwardsAndCo Fortitude Valley

About EdwardsAndCo Fortitude Valley

EdwardsAndCo Fortitude Valley brings award-winning Australian hair expertise to Brisbane's creative hub, specialising in precision colour work that's built their reputation across Sydney, Melbourne and Brisbane. This Kippax Street salon is part of founder Jaye Edwards' multi-city collective, renowned for their signature balayage and blonde services that go beyond typical colour work. The team focuses on future-proofing your hair through expert balayage, premium colour services, signature cuts and professional hair extensions. Their approach centres on understanding how you wear your hair, tailoring each appointment to your lifestyle and personal style. The salon's expertise spans from complex blonde transformations to precision cutting and styling. What sets this Fortitude Valley location apart is their exclusive use of Alpha Keratin 60ku technology - originally developed for healing wounded soldiers' skin, now repurposed for permanent hair repair. This biotech innovation, available only through their Virtue Labs product line, delivers immediate hydration and conditioning that genuinely transforms damaged hair. The salon stocks their full range of professional haircare, including specialised collections for flat and fine hair, thick and curly textures, and damaged hair recovery. Clients consistently praise the beautiful space and meticulous attention to detail, with many becoming long-term regulars who appreciate the combination of cutting-edge technique and personalised service that defines the Edwards & Co difference.

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